Unlearn: A podcast about going to market differently.

Digital transformation has changed the way businesses buy. But the direct marketing and sales playbooks that are decades old are still in use.

Buyers want a more digital, self-serve journey and they trust vendors less than ever. But brands continue to bombard people with their pitches - in ads, emails, texts, at events, and calling - and focus on short term revenue often at the cost of long term growth.

In Unlearn, Asher Mathew and Kelly Sarabyn will talk to leaders who are unlearning these old motions and innovating in how they go to market. We'll be discussing community, partnerships and ecosystems, dark social, customer centricity, market incentives, and new tactics none of us have heard of yet but are already working.